How to create a safety culture to reduce fleet cost

Consider these factors: 

  • 1 out of 3 accidents are caused by inappropriate speed
  • Speed has a substantial impact on safety and the severity of an accident
  • In 2017, the amount fatalities in traffic is on the rise again. Specialists say this is probably due to distracted driving and smartphones
  • One out of three work accidents are traffic accidents
  • Perception that drivers of company cars have another driving behaviour
  • Up to 40% of work related deaths are cause by road collisions and yet many organisations do not have a driver care policy integrated into their fleet policy.
  • Investing in road risk prevention can significantly save your organisation, time, money and more importantly lives.

Driver care and the 3 key areas that require attention


The driver

The Driver vetting and selection. Induction process. Licence checking and robust Accident reporting process

The vehicle

Is the vehicle fit for purpose? Has the vehicle been maintained according to the service schedule?


The journey

Managing driver fatigue. Planning and hours behind the wheel and driving style eg. speed, braking and acceleration

The driver and vehicle are process driven and easier to implement. The real issue is point 3, the driver and their behaviour

Bart Vanham – Managing Partner

Bart Vanham Fleet360

Distraction is the biggest factor for the majority of accidents

That includes distraction inside the vehicle and also in the drivers head. So, if the company setup is one of time pressure to make a number of deliveries for example, the external distraction of meeting these deadlines does affect driving behaviour. This then relates to internal stress and sub optimal conditions for driving in general. This is particularly true for novice drivers who lack driving experience.

Do you have a driver care policy?

We analyse the history of your fleet activity to identify trends of driver accident rates, and fuel usage. This data is normally readily available within your company itself or from your leasing and/or insurance company. An approximative evaluation of driver behaviour can be measured based on the average deviations of the driver with respect to the normal fuel consumption of their  specific vehicle (qualified by the OEM) and the frequency and severity of accident damages.

Data presented as a dashboard which help visualise your fleet health and benchmark against best practice averages.

Driver communication is key

The effectiveness of this approach will reside in the convincing message of the communication programme. Typically, the driver behaviour communication consists of:
  • a periodic report via push mail
  • a driver benchmark of normal fuel consumption and average accident statistics
  • a peer group benchmark to help show in a fair way from data analysis where behaviour improvement can be achieved

Effective communication helps raise the importance of driver care and safety and the result is a motivated team of drivers encouraged to improve their driving behaviour. The added bonus is your demonstration and input into Corporate Social Responsibility plans for you company as a whole.

Open and transparency discussions on driving behaviour help create a safety culture that in turn reduces fleet costs. The aim is create drivers who are ACTIVE not PASSIVE whilst in their vehicles.

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