An ongoing driver safety campaign with a global technology company have shown some fantastic results.
In less than 12 months, drivers on our safety campaign have posted a 65% reduction in incident costs vs an increase of 20% for drivers not participating in the campaign.
This decrease in cost was the result of both a reduction in number of incidents, as well as in severity of the incident itself. For drivers not participating to the program these 2 parameters have evolved in the opposite way.
Drivers participating in #goforzero
Drivers NOT participating in #goforzero
Many Fleet Managers we speak to are on a mission to reduce driver accidents but are unsure as to the best methodology. It is often cited that the normal culture of drivers is that accidents are acceptable and inevitable. This cannot be accepted.
A typical campaign to reduce driver accidents looks to communicate the message to the whole company. The added benefit is that all drivers, not just company car drivers, see and understand the issue. Staff must connect with the campaign and see that they and their colleagues are part of the solution. The campaign referred to in the case study shows that the optimal result is obtained by not only providing the driver general information, but also confronting them with their own driving behaviour which in turn helps them improve by either eLearning or immediate feedback.
The steps to reduce driver accidents
- Communication: Inform your drivers, challenge and educate on how their driving style contributes to control accident, fine and fuel costs.
- Behaviour monitoring and driver reporting with CoPilot. It indicates where things can be improved.
- eLearning: Hazard Perception test and appropriate personalised modules for improved driver training.
- Reporting: Quarterly reporting via push mail for company car drivers. Scoring of driving behaviour based on fuel consumption and accident statistics