The best selling car in europe is being challenged by EV. Plug-in electric cars and the Tesla Model 3, in particular, shine in recent European car sales stats.
The outbreak of COVID-19 caused a 39% decrease in global new car registrations in March (to 5.55 million) and according to JATO Dynamics, Europe was actually the most affected. Stats for the 27 European markets reveal a decrease in new passenger car registrations by 52% to 848,800 in March (and 3.04 million in Q1), which is the worst result in 38 years.
The most impacted segments were city cars, MPVs and subcompacts (partially because those are the most popular models in Italy and France were COVID-19 hit hard).
EV Sales results
In terms of the type of powertrain, electrified cars – xEVs (BEVs, PHEVs, HEVs) – expanded in March by 15% year-over-year to 147,500 and a record market share of 17.4% (compared to 7.3% a year ago). xEV expansion was possible only because of plug-ins, as hybrids actually went down by 11%.
By fuel type, EVs were able to increase their registrations by 15% to 147,500 units in March, posting a new record market share of 17.4%, or 10.1 percentage points higher than seen in March 2019. Contrary to the trend in 2019, the growth was not driven by Tesla. The positive results came as a result of more electrified vehicles from Mercedes (+44%), Volkswagen (+240%), BMW (+15%), Hyundai (+25%), Volvo (+79%), and Suzuki, among others.
However, details by powertrain highlights that only pure electric cars (BEV) and plug-in hybrids (PHEV) drove this growth, as hybrids posted a decline of 11%. In fact, the BEV figures were only 10,000 units less than the hybrids. The Volkswagen e-Golf, Audi E-Tron, and Volkswagen e-Up, posted impressive results for BEVs in March. The new arrivals like the Mini electric, Peugeot 208-e, MG ZS and others accounted for 17% of all BEV registrations.
Tesla Model 3 was number 2 overall
In the 27-European markets, monitored by JATO Dynamics, the Tesla Model 3 turned out to be the second best-selling car overall for the month of March 2020.
That’s the second podium for the Model 3 in Europe, after recording third place in December 2019.
This time, the volume was lower – above 15,000 compared to over 22,000, but as the overall market collapsed, it was possible for the Model 3 to beat all but the Volkswagen Golf.
The Top 10 best selling cars in Europe in March 2020
This is incredible performance by Tesla. But it also goes to show the strengthening adoption of EV vehicles and the desire for fleet managers to switch to an EV fleet where feasible. The question is how to prepare your fleet strategy for the changes ahead and the best methodology to ensure your drivers benefit based on their mobility profiles.
Get in touch if you have any questions we can help with.
Bart Vanham
